THE Financial Times has struck a deal with OpenAI to license its content and develop AI tools, the latest news organization to work with the AI company.
THE FT writes in a press release that ChatGPT users will see summaries, quotes and links to its articles. Any prompt that returns information from the FT will be attributed to the publication.
In return, OpenAI will work with the news agency to develop new AI products. THE FT already uses OpenAI products, claiming to be a customer of ChatGPT Enterprise. Last month, the FT published a AI generative search function in beta powered by Anthropic’s large Claude language model. Ask FT allows subscribers to find information in the publication’s articles.
John Ridding, CEO of the Financial Times Group, says that even as the company partners with OpenAI, the publication remains committed to “human journalism.”
“It is of course true that AI platforms pay publishers for the use of their hardware,” says Ridding. He adds that “it is clearly in the interests of users that these products contain reliable sources.”
