Texas Tech athletic rep Kirby Holcutt stands next to Patrick Mahomes during his Ring of Honor ceremony on Saturday, Oct. 29, 2022, at Jones AT&T Stadium. Texas Tech will be the first college program to wear Patrick Mahomes-branded apparel as part of a 10-year deal with Adidas.
The school announced its partnership with Adidas, which is now the Red Raiders’ official footwear, uniform, apparel and accessories partner. Financial terms of the deal, which went into effect Monday, were not disclosed.
Mahomes’ “Gladiator” logo becomes Adidas’ first sports partner logo to appear on official college apparel.
The power of three.
???» https://t.co/5TH4ZoorLM #DestroyThem X #TeamAdidas pic.twitter.com/z4qMVR4Zwj
— Texas Tech Red Raiders (@TechAthletics) July 1, 2024
“I wouldn’t be where I am today without Texas Tech and I’m proud to have helped bring Red Raider Nation into the family of three stripes,” said Mahomes, who played at the school from 2014-16 before the Kansas City Chiefs selected him 10th overall in the 2017 NFL Draft.
As part of the agreement, Texas Tech athletes will be able to join Adidas’ NIL ambassador network, earning a percentage on select products and campaigns.
–Field level media
