After weeks of scary trailers and a very good buzz before the release, the highly anticipated Neon Long legs finally released in theaters this weekend. Directed by Osgood PerkinsThe attention paid to the Maika Monore and Nicolas Cage-led horror thriller has generated a lot of goodwill, and it seems to have paid off in theaters.
Despite some mixed impressions, Deadline reports Long legs grossed $22.6 million domestically. It’s the best opening in Neon’s seven-year run, and the best opening for an original horror film this year. The studio is certainly proud of that: in a press release, it noted that the film’s performance was similar to that of Blair Witch Project. “Not since (Blair Witch) Has there been an independent genre film that was screened, outperformed and over-indexed so drastically that it seemed to the industry like it “came out of nowhere.”
Neon really went out of their way to make sure everyone knew this. Long legs Trailers have been released ahead of many major films in recent months, and a marketing campaign has encouraged viewers to uncover potential secrets. It’s also helped hide Cage’s appearance—if your movie already looks scary, the only way to see what his lead co-star looks like is to gear up and see the damn thing. Neon’s head of distribution Elissa Federoff noted that the marketing was “built with creativity and imagination,” and was understandably proud of the studio’s efforts. “We’ve created a movement around this movie,” she noted. “When audiences know it’s going to be original and something they’ve never seen before, they’re going to rally around it.”
Glory to Satan. pic.twitter.com/ZFlLHKIOV9
— NEON (@neonrated) July 14, 2024
As strong as Long legs did so, he eventually fell to second place behind Despicable Me 4The Illumination film added another $44.7 million from North America, bringing its domestic box office to $211.1 million. An additional $88 million overseas brings it to $437.8 million worldwide, helping the larger Despicable Me The franchise has surpassed $5 billion. It’s sure to generate more money in the coming weeks, so get ready to bring your kids along. Minions 3 in 2027. Both Inside Out 2 And A quiet place: first day also generated solid revenues this weekend, bringing their worldwide totals to $1.35 billion and $203.6 million, respectively.
The big blockbuster next weekend is Universal and Warner Bros. Tornadoes, which has generated a certain amount of excitement in recent weeks. The following week, on July 26, will take place the highly anticipated Deadpool and Wolverine, which will probably make a plot money, especially since it is also the same weekend as San Diego Comic-Con. With the strong showings for movies this month and in June, it’s hard to believe we were so concerned about movies in theaters a few years ago. Can.
While we are here, do you Long legs Does the product live up to expectations or are you wondering what’s going on? Let us know in the comments below.
