Reddit has made deals with major sports leaguesincluding the NFL, NBA and MLB, as the company seeks to boost revenue following its go publicThrough this program, Reddit will broadcast more game highlights, behind-the-scenes videos, and “ask me anything” (AMA) sessions with players.
In exchange, advertisers on Reddit, such as Samsung, Ford, Volkswagen, and FanDuel, can run ads alongside video content posted by the leagues. Reddit will then share the revenue it gets from advertisers with the participating sports leagues. according to The information. In the example below, Reddit displays an ad just before a clip of a game between the San Francisco 49ers and the Seattle Seahawks.
You may have already seen the Reddit partnership in action, as the NFL has begun testing the program during the 2023-24 season with video content and AMAs featuring Pro Bowl players and NFL Schedule PlannersIn addition to the NFL, MLB, and NBA, the PGA Tour and NASCAR are also partnering with Reddit.
“We continue to develop new ways for businesses and organizations to engage with Reddit communities that benefit our communities, our program partners, and our advertisers,” Reddit COO Jen Wong said in the press release. As noted The informationTwitter had similar deals with media companies and sports leagues before Elon Musk’s acquisition.
For about a year, Reddit has been trying to generate revenue to make the now publicly traded company more attractive to investors. The platform has struck lucrative deals with OpenAI And Google to train AI models on user content. It also enabled more expensive for some third-party developers to access its API last year, prompting sitewide protests.
