The U.S. Olympic and Paralympic Committee is suing Logan Paul and KSI’s Prime energy drink brand, accusing him of trademark infringement.
Prime claims that Prime is using trademarked Olympic phrases and symbols on a special edition of its hydration drink featuring basketball star and three-time Olympic gold medalist Kevin Durant.
The committee said it had no agreement with Prime over the use of its terminology and trademarks, and said its actions were “willful” and “in bad faith.”
The BBC has contacted Prime for comment.
The committee filed the complaint in Colorado on Friday and also accused Prime of using the marks in online campaigns and promotions.
The trial, as seen by BBC partner CBS Newssaid consumers could be misled into thinking there is an agreement between the U.S. Olympic and Paralympic Committee and Prime.
The organization said it sent a cease and desist letter to Prime, but the beverage brand continued to market the product using the trademark.
There has already been criticism of the company for marketing to a younger audience, with some schools located in The UK issues warnings or chooses to ban it.
Although the company’s energy drink contains caffeine, it also sells a drink marketed for “hydration,” which is caffeine-free.
Earlier this month, U.S. Senate Majority Leader Chuck Schumer called for an investigation into the brand due to the high caffeine content of its energy drink.
In response, Prime said it complies with regulatory requirements in the countries in which it operates.
Prime founders Logan Paul and KSI have over 40 million subscribers on YouTube between them.
Prime was released in the UK to much hype in 2022, leading some stores to limit the number of bottles that could be sold per customerShe has worked with some of the world’s biggest sports stars and teams, including Arsenal and the LA Dodgers.
