As pressure mounts on President Biden to drop out of the 2024 race, his campaign announced a massive $50 million media campaign that will target voters in key states.
The campaign said the campaign would target Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania and Wisconsin.
Additionally, the campaign said it would launch an “aggressive and targeted campaign” to appeal to young and diverse voters, which also includes an “aggressive travel agenda” for the president.
He will travel to each key state with Vice President Kamala Harris, the first lady and the second gentleman.
DEMOCRATIC DONORS UNSURE BIDEN CAMPAIGN CAN CONTINUE, REPORTS SAY
President Biden and First Lady Jill Biden, with “VOTE” printed on her dress, gesture to supporters during a campaign rally after the debate on June 28, 2024 in Raleigh, North Carolina. (Allison Joyce/Getty Images)
The announcement of the “aggressive” campaign comes after Biden told a group of Democratic governors that he plans to stop scheduling events after 8 p.m. so he can “get more sleep,” according to a report in The New York Times.
The 81-year-old president is the oldest in the country’s history. disastrous debate performance The campaign against former President Donald Trump has reportedly left Democrats in a “panic” state, with many donors refusing to give money to the party unless Biden steps down.
Even so, Biden’s campaign boasted of raising a “record” $127 million in June, saying it was leveraging “a substantial infrastructure advantage over the Trump campaign and the RNC with new efforts on the ground.”
A poll by The New York Times and Siena College found that Trump received a significant boost after his debate performance.
According to the poll, Trump now leads Biden 49% to 43% among likely voters nationally, a three-point difference over the presumptive Republican presidential nominee from the previous poll. New York Times/Siena College Poll from just a week ago.
President Biden and former President Trump. (Win McNamee/Getty Images/Michael M. Santiago/Getty Images)
Trump’s lead over Biden stands at 49%-41% among the majority of registered voters.
Biden remains determined to run for a second term. At a Fourth of July celebration at the White House, Biden declared, “You got me, man,” and “I’m not going anywhere,” in response to the crowd shouting, “We need you.”
As part of its offensive this month, the Biden campaign said it would target “issues that decide this election“such as women’s rights to make their own health care decisions, economic relief and opportunity for middle-class and working-class families, and the threat that Donald Trump poses to our democracy and the rule of law.”
Supporters listen during a campaign event for U.S. President Joe Biden at the North Carolina State Fairgrounds in Raleigh, N.C., Friday, June 28, 2024. (Demetrius Freeman/The Washington Post via Getty Images)
The campaign also plans to use its large budget to target key July events, including the Olympics on NBC, Macy’s Fourth of July fireworks show and the season premiere of The Bachelorette.
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The campaign spending is part of their ongoing efforts to attract a “diverse group” of voters who they say are the backbone of their administration.
Biden will kick off his new campaign with a trip to Madison, Wisconsin, on Friday. He will deliver remarks at a campaign event with supporters. His campaign said he will be joined by Gov. Tony Evers, Congressman Mark Pocan and others.
After Biden’s remarks at the event, he is expected to sit down for an interview with ABC News’ George Stephanopoulos.
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Fox News’ Paul Steinhauser contributed to this report.
