Have you ever wanted to be a superhero? If so, how much would you be willing to pay to become one? In this study, we measured the economic value of becoming a superhero or obtaining a superpower using a discrete choice experiment. We focused on four superpowers: mind control, flight, teleportation, and supernatural physical strength, and measured the values of each power. Our results indicate that of the four powers, our participants placed the most importance on teleportation.
This comes from a recently published article by Julian J. Hwang and Dongso Lee. Via John Whitehead.
